The five shots every campaign needs
- The front of the place, in daylight, so people recognise it walking past.
- You and your team, faces visible, not posed against a wall.
- The problem — the broken oven, the empty room, the queue out the door.
- The work in progress or the thing you make, close up.
- One photo with customers in it, with their permission.
Making a video without a crew
- 1Keep it under two minutes
Who you are, what you are raising for, what it changes, and the ask. In that order.
- 2Shoot it where you work
The room tells half the story. A blank background tells none of it.
- 3Use a clip-on microphone or record somewhere quiet
People forgive shaky footage. They stop watching bad audio.
- 4Say the ask out loud
End with the sentence you would say to a regular across the counter.
What to avoid
- Stock photography of other people's businesses.
- Heavy filters that make a real place look like an advert.
- Long establishing shots before anybody speaks.
Common questions
Do I need a video at all?
No. A strong set of photos and a clear story can carry a campaign. A video helps most when the thing you do is hard to photograph.
Are photos public?
Photos you add to a published campaign are shown on the campaign page. Verification documents you upload separately are private and only seen by our review team.
Keep reading
The structure of a campaign page that converts: the first two sentences, the money breakdown, photos that build trust, and the updates that keep a campaign alive.
Everything worth finishing before you hit publish: the project, the numbers, the photos, the reward costs, the warm list and the review step.