The basics

How Pledzy works

Local businesses raise money from their community in exchange for rewards — not shares. Here is every step, for owners and for backers.

The short version

A business sets a funding goal and a deadline, explains what the money is for, and offers rewards — a free coffee, a class, a name on the wall. Neighbors back the campaign and claim a reward. The business keeps everything it raises, even if it does not reach its goal.

Rewards
What backers get
Keep it
If the goal is missed
30 – 45 days
Typical campaign

If you run a business

  1. 1
    Create your campaign

    A five-step guide walks you through your business, your goal and deadline, your story, your photos and your reward tiers. Everything saves as a draft, so you can stop and come back.

  2. 2
    Verify your business

    Upload your registration, license, tax document and ID. Verified businesses get a badge, which is the single biggest driver of whether people back you.

  3. 3
    Submit for review

    A reviewer reads every campaign before it goes public. Most are approved quickly, or sent back with a note telling you exactly what to fix.

  4. 4
    Go live and share

    Your campaign appears on browse and in your city and state hub. Your own customers are almost always your first backers.

  5. 5
    Post updates and deliver

    Keep backers posted from your dashboard. When the campaign closes, you fulfil the rewards you promised.

If you want to back a business

  1. 1
    Find a campaign

    Browse by business type, by what the money is for, or by your own city and state.

  2. 2
    Read the page

    Every campaign shows the goal, how far along it is, what the money will be spent on, who is behind it and the risks involved.

  3. 3
    Pick a reward

    Choose a reward tier or give any amount you like. You can add a note for the owner.

  4. 4
    Track it

    Your backing page shows everything you have supported, what you pledged, and the status of each reward.

What this is not

Backing a business on Pledzy is a reward-based contribution, not an investment. You do not receive ownership, interest, profit or any financial return. Rewards are provided by the business owner, not by Pledzy.