The campaign is not over at the deadline
Backers judge a campaign by what arrives, not by what was raised. Fulfilment is where a good raise turns into repeat customers — or into complaints.
On Pledzy the business fulfils its own rewards. We hold no stock and ship nothing on your behalf, so the plan has to be yours.
A fulfilment plan that holds
- 1Export your backer list
Your dashboard shows every pledge, tier and backer. Work from that single list rather than your inbox.
- 2Do the physical rewards first
Anything posted takes the longest and costs the most. Batch it, buy packaging once, and weigh a sample before you price postage.
- 3Set redemption rules for in-person rewards
Write the expiry, the booking method and any limits on the reward description before you publish, not after.
- 4Post an update when each tier ships
It cuts your support messages roughly in half.
When something slips
Say so early and say when. A delay announced in advance is a minor thing; a delay discovered by a backer chasing you is not. Post an update with the new date and the reason.
Common questions
What if a backer never claims their reward?
Set a clear expiry in the reward description and remind people once by update before it passes. Keep a record of what you offered and when.
Who handles refunds?
Refunds are worked out between the backer and the business. Pledzy is not an escrow service or a guarantor of reward delivery.
Keep reading
Reward tiers that people actually want, priced so fulfilment never costs more than it raises — with examples for cafés, shops, services, trades and nonprofits.
A step-by-step guide to raising money for a small business from your own community — what to ask for, how long to run, and what to offer backers in return.