Getting started

How long should a crowdfunding campaign run?

Thirty to forty-five days. Shorter feels rushed to your slowest supporters; longer drains urgency and leaves a long quiet middle.

The detail

Most of the money in a campaign arrives in the first week and the last three days. The middle is for updates and follow-ups, not for waiting.

Pick a deadline that means something — a reopening, a season, an anniversary — so people have a reason to act now.

Read the full guide

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