The detail
This is keep-what-you-raise funding, unlike all-or-nothing platforms where missing the goal returns every pledge.
Missing the goal does not cancel the rewards. Backers who pledged are still owed what they chose, so plan tiers you can deliver even on a partial raise.
Read the full guide
How to price a project, what to add for fees and rewards, and why the smallest honest number beats the number you wish you could raise.
A step-by-step guide to raising money for a small business from your own community — what to ask for, how long to run, and what to offer backers in return.
Keep reading
Thirty to forty-five days. Shorter feels rushed to your slowest supporters; longer drains urgency and leaves a long quiet middle.
Goals are meant to stay fixed once backers have pledged against them, so set the number carefully before you publish.