The detail
People pledge against what they read. Moving the target afterwards changes the deal they agreed to and damages trust on a public page.
You can always post an update saying what additional money would buy — a stretch announcement after you are funded reads as a celebration, not a plea.
Read the full guide
How to price a project, what to add for fees and rewards, and why the smallest honest number beats the number you wish you could raise.
Everything worth finishing before you hit publish: the project, the numbers, the photos, the reward costs, the warm list and the review step.
Keep reading
On Pledzy the business keeps what it raised, minus the same fees. The goal is a target, not a threshold.
Thirty to forty-five days. Shorter feels rushed to your slowest supporters; longer drains urgency and leaves a long quiet middle.