For backers

What happens when you back a campaign

A plain explanation for backers: what a pledge is, what you get, what the business gets, and what you are not buying.

5 min read

A pledge is a trade, not a donation

You pledge an amount, you pick a reward tier, and the business delivers that reward. It is closer to a pre-order than to charity — and nothing like an investment.

You do not receive shares, interest, repayment or any financial return. Backing a business on Pledzy is not investing.

Where your money goes

You pay exactly what you pledge. The fees come out of the business's side: 5% to Pledzy — 3% for verified nonprofits — plus card processing paid to the payment provider. On a $100 pledge the business receives about $91.80.

What to expect afterwards

  • Updates from the campaign as the project progresses.
  • Your reward from the business itself — Pledzy does not ship or hold anything.
  • A campaign that misses its goal still keeps what it raised, and still owes you your reward.

If something goes wrong

Contact the business first — most problems are a delay, not a disappearance. Refunds and substitutions are worked out between you and the business. We review every campaign before it goes public, but we cannot guarantee that a reward arrives.

Common questions

Is my pledge tax-deductible?

Generally not, because you receive a reward in return, even when the campaign is run by a nonprofit.

Can I back a campaign anonymously?

You choose what is shown publicly when you pledge. The business still needs your details to deliver the reward.

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